Business Development

Does your product reach its goals?

In the complex structure of the European Healthcare systems, it’s easy to lose the overview of your product’s success. Sometimes little improvements can make a big difference, especially by utilizing professional contacts in the health care sector. Business development helps create overall, long lasting value for your company.

Kalms Operations develops your business' overall game plan for reaching prospective customers and turning them into clients of the product or service that you provide. We support you in communicating your products' attributes to the target customers based on their needs, competitive pressures and communication channels.

When building your pricing strategy, we consider segments, ability to pay, market conditions, competitive moves, margins and cost. This strategy will take into account your target customers and your competitors. We evaluate the overall impact of approaching your customers directly, online, by phone or by using a combination of these channels; contracting a distributor or sales agent is also part of this consideration. We propose a sales and distribution structure enabling the business to execute on the strategy successfully.

The Kalms Group can offer the tailor-made solution for your needs. In addition to the Services of Kalms Operations, Kalms Consulting takes care of your Market Success by finding the best path to reimbursement for your product.